Evino increases revenue 12% with OneSignal

Push notifications drive over 7,200 orders monthly for Evino, the top South American wine app with 600,000+ customers

Key Metrics

• 1.8k Push notification conversions per week
• 8% Total revenue driven by app push notifications

Industry

eCommerce

Use case

• Cross-sell & upsell
• Re-engagement

Messaging channel

• Mobile push notifications
• Web push notifications

Region

Latin America

Push drives conversion

Evino used both web push notifications and mobile push notifications to notify users about exclusive campaigns, new wines, and local offers.

In an average week, push notifications converted to 1,800 orders. Approximately 8% of Evino's total revenue came from app push notifications and an additional 3-5% of their monthly revenue came from web push notifications.

Ensuring relevancy

Evino performed extensive A/B testing to optimize conversion through push notifications, which served as an essential source of revenue.

They leveraged OneSignal's robust features to ensure their messages were both relevant and timely. Evino sent a general push notification per day in addition to 3-4 personalized notifications per week. Users were segmented by location and how frequently they engaged with the app.

OneSignal gives you a lot of options, from segmentation to personalization. It delivers everything we need.

Personalization, rich notifications, A/B testing and more...

• Personalization in web push increased CTR by up to 50%
• Rich notifications got an average CTR boost of 0.6%
• Automated messages were used for birthday offers
• Segments allowed Evino to provide delivery specials by location
• A/B testing was essential to improve all campaigns