# Evino increases revenue 12% with OneSignal

Push notifications drive over 7,200 orders monthly for Evino, the top South American wine app with 600,000+ customers

## Key Metrics

- **1.8k** Push notification conversions per week  
- **8%** Total revenue driven by app push notifications

#### Industry

eCommerce

#### Use case

- Cross-sell & upsell  
- Re-engagement

#### Messaging channel

- Mobile push notifications  
- Web push notifications

#### Region

Latin America

## Push drives conversion

[Evino](https://www.evino.com.br/) used both [web push notifications](/content/web-push/index.html) and [mobile push notifications](/content/mobile-push/index.html) to notify users about exclusive campaigns, new wines, and local offers.

In an average week, push notifications converted to 1,800 orders. Approximately 8% of Evino's total revenue came from app push notifications and an additional 3-5% of their monthly revenue came from web push notifications.

## Ensuring relevancy

Evino performed extensive [A/B testing](/content/ab-testing/index.html) to optimize conversion through push notifications, which served as an essential source of revenue.

They leveraged OneSignal's robust features to ensure their messages were both relevant and timely. Evino sent a general push notification per day in addition to 3-4 [personalized](/content/personalization/index.html) notifications per week. Users were [segmented](/content/targeting-segmentation/index.html) by location and how frequently they engaged with the app.

> OneSignal gives you a lot of options, from segmentation to personalization. It delivers everything we need.

## Personalization, rich notifications, A/B testing and more...

- Personalization in web push **increased CTR by up to 50%**  
- Rich notifications got an **average CTR boost of 0.6%**  
- Automated messages were used for birthday offers  
- Segments allowed Evino to provide delivery specials by location  
- A/B testing was essential to improve all campaigns