myTV SUPER delivers millions of push notifications a month without missing a beat

How one of Asia's largest broadcasters used OneSignal to power real-time content alerts at massive scale

Industry

Media & Publishing

Use case

Confirmations & updates
Re-engagement
Retention

Messaging channel

Mobile push notifications
Email

Region

Asia Pacific

Key takeaways

• Delivered millions of push notifications in a single month, sustained near-billion volume with zero disruption
• Went from first test message to full production in roughly five weeks
• Drives millions of sessions per month by re-engaging users with timely content alerts
• Uses Event Streaming to pipe engagement data into analytics tools for deeper segmentation

Breaking into the big leagues

myTV SUPER is one of the most recognized media brands in the Asia-Pacific region, delivering news, entertainment, and content to millions of viewers and digital users. In a landscape where a breaking story can shift audience attention in seconds, if a push notification lands late… it might as well not land at all.

Tuning to a stronger frequency

myTV SUPER evaluated OneSignal against their core requirements: speed, scale, and API-first flexibility. Because myTV SUPER's CMS is tightly integrated with their messaging infrastructure, they needed a platform that could handle high-throughput API-only delivery without requiring a UI-heavy workflow.

Checking every box:

• API-native architecture that plugged directly into myTV SUPER's CMS, so every content alert flows automatically from publish to push
• Enterprise-grade throughput capable of sustaining nearly 1 billion sends per month without degradation
• Event Streaming to export engagement data into myTV SUPER's analytics stack, enabling richer segmentation and smarter targeting over time

Implementation moved fast. myTV SUPER went from first test message to full production in roughly five weeks.

The service was operational in a matter of weeks—far ahead of any projected timeline. Typically, a rollout of this magnitude would require months, but the process felt seamless from day one. Watching the system handle massive volumes of push messages gave us absolute confidence that we had made the right move.

Prime time numbers

The results speak at volume. Once fully migrated in late 2025, myTV SUPER's engagement metrics reflected what faster, more reliable delivery can do:

• Close to billion of push notifications delivered in a single month
• Millions of total sessions in a month, driven by timely re-engagement through content alerts
• Close to billion events created in a month, feeding myTV SUPER's analytics pipeline for continuous optimization
• Close to half a billion messages sent in a month across push and email

That volume held steady into January and shows no signs of slowing down. OneSignal powers myTV SUPER's real-time engagement layer across breaking news, content recommendations, and audience re-engagement, all running through API without disruption.

Always on air

myTV SUPER's migration to OneSignal proved something simple but important: when you're sending close to a billion messages a month, the platform you send them through matters as much as the content itself. By replacing a system that couldn't keep up with a platform built for exactly this kind of volume, myTV SUPER turned push notifications from a pain point into a performance driver that reaches the right users, at the right moment.

Since integrating this solution, we’ve seen a direct impact on how audiences interact with our content. Delivery is instantaneous, which means our readers engage while the topic is still top of mind. That speed has translated into stronger retention rates and a noticeable lift in daily active users. It’s no longer just about pushing content—it’s about delivering relevance at the exact moment it matters most.