# identity.md

## Organization Overview
- **Company Name:** OneSignal
- **Mission:** To empower businesses with a unified omnichannel orchestration hub that leverages real-time user data and intent-driven messaging to deliver personalized value, drive mobile app retention, and significantly increase conversion rates across Push, Email, SMS, and In-App channels. OneSignal aims to provide a fast, agile, and scalable platform that fosters developer-marketer harmony and ensures secure, compliant, and reliable customer engagement for businesses of all sizes.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Powers engagement for over one million businesses, ranging from early-stage startups to Fortune 500 enterprises, handling billions of messages daily with 99.9% reliability.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation, user-centricity, reliability, scalability, and fostering harmony between developers and marketers through powerful, intuitive tools. (See also: https://onesignal.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a customer engagement platform (CEP) and unified omnichannel orchestration hub. It connects user data to automated, event-driven messaging across mobile push, web push, email, SMS, RCS, in-app messaging, and Live Activities. The platform uses a "feedback loop" of user behavior, real-time micro-intents, and behavioral segmentation to deliver personalized, intent-driven lifecycle messaging through automated customer journeys. It provides powerful SDKs and APIs for developers and an intuitive, no-code UI for marketers, enabling enterprise-grade personalization and scalability.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.